How do they do it?

     With the technological advantages involved in todays market, competition has become more of a concern than ever before. Technology has made it easier for many people to market themselves and their products - which means if you want to stand out you have to make the biggest splash. Marketers have recognized this dilemma and have reacted by implementing unique strategies in hopes that their product will stand out amongst the noise. 

Many advertisements have begun to harness this power and fighting to create the most unique 

and entertaining advertisements. As it turns out, as long as the consumer is entertained and engaged, he or she is more likely to remember the product before they buy another brand. It's images like these that last and convey meaning. Rather than shout 'you want this

 product!' advertisers have learned to let their product speak for itself. As originality and effectiveness is challenged, the battlefield of advertising becomes increasingly intense. Many marketers are using every tool they can get their hands on to get ahead. But some people seem to think the old-fashioned methods are best.

"It's all word of mouth you see," says Justin Parrish, a local musician and music teacher at Woody's Music, " I don't think technology has helped me all that much. You have to meet the people, let them hear you music and learn to like you before yo

u can get gigs". Justin says he has had more success by personal touch than any other technological method. He hopes to one day be involved with recording labels and

 contracts, but says his road to success is paved by his networking. Justin's band, the Cable Knit Sweaters does have a Myspace page and is actively pursuing an electronic fan-base, but Justin says that's not how he gets gigs. "That's all fine and great for getting fans, but the peopl

e who

 pay you don't just call up a band unless they know them you know?" Justin is currently using a site called Gigmaster in hopes of drumming up some extra exposure at venues but still thinks the personal touch will win out in the end.